If you are in the market for a new business analysis job, you will find that you need to have a personal brand. Today, having a personal brand isn’t an option; it’s a necessity. But what is a personal brand? Your personal brand is what you provide others when networking, what you provide as your personal marketing through social media, your resume, and networking.
It is important for every business analysis professional to define his or her personal brand and have a clear understanding of it before heading into the job market and seeking a new business analysis job. Therefore, it is good to consider a few things when making your personal business analysis brand.
1 – What is your mission/vision? It is a good idea to identify the point of your personal business analysis brand by determining your mission and vision for your career. This can help you define your mission and vision. What is your big picture for your career? How do you see yourself getting there? This is the best way for you to define your business analysis career mission and vision.
2- What are your primary goals? Another good way to come up with a personal brand is to determine your short term and long term goals and use these to help define your brand. Once you have determined your business analysis goals you will want to come up with a plan to achieve the goals. This will also help you in defining your personal brand.
3- What are your strengths? It is good to take a look at yourself and determine your strengths. These will help you in defining your personal brand as well. You will want to emphasize your strengths and how these strengths will help you achieve your goals. You will want to be able to cite two or three attributes that define your work ethic and/or personality to be able to use in your networking, resume, and overall personal branding in business analysis.
4- What is your audience? It is best to have a good understanding of your audience before finalizing your personal brand. Knowing your audience can help you tailor portions of your personal brand to your audience so it is appropriate. You will want to create a personal brand that focuses on the keywords that those in the hiring arena of business analysis are looking for. That is why it is important to know your target audience and tailor your personal branding toward your audience.
5- What is your main competition? It is best to not only know who you are talking to (audience) but who is also looking for the job (competition). If you understand your audience AND your competition, you can focus your energy on ensuring you are bringing to the table everything you need to make you the best choice for any business analysis job.
Overall, the work you put into understanding what a personal brand is and how to come up with the right one for you will help you better understand what you have to offer, what you bring to the table to make you a viable job candidate and how to best present your personal business analysis brand.